Automated product segmentation and labeling for Google Shopping and Performance Max

Managing a Product Feed on Google Shopping takes time. Each product needs correct information, clean product data, and the right attributes Google requires. If the feed is wrong, advertisements stop running or performance drops.

Product segmentation tools help set product labels automatically. They use product data like price, category, brand name, performance results, etc. These labels help manage Google Shopping campaigns, Shopping advertisements, and Performance Max campaigns at scale.

 

Product segmentation and labeling platforms for Google Shopping and Performance Max

These platforms automate how products are grouped, prioritized, and managed inside Google Shopping and Performance Max. Instead of relying on static feed files or manual rules, they dynamically assign product labels based on attributes and performance signals. This allows advertisers to scale campaigns, control budget allocation, and react faster to changes in price, demand, or inventory across large product catalogs.

Below is a list of platforms that focus on Shopping and PMax product bucketing and custom labels. They work directly with Google Merchant Center, Google Ads, and your data feed.

 

Tool list

1) Optmyzr

https://www.optmyzr.com/blog/segment-products-in-google-shopping-ads/

Overview

Through the official Google API, Optmyzr lets you create product labels established on performance, price, brand, and other product attributes. You can set labels for high value products, low performers, sale items, or specific products you want to advertise more. These labels update over time as new data comes in from Google Ads and Google Merchant Center.

Optmyzr is a complete PPC management platform, not limited to product feed segmentation. In addition to Shopping and Performance Max labeling, it supports Search, Display, YouTube, reporting, automation rules, and account-wide optimization workflows. This makes it suitable for e-commerce advertisers as well as lead generation and non-retail businesses that need broader Google Ads management capabilities.

Pricing

Optmyzr helps advertisers manage large Shopping feeds. It connects to Google Ads and uses product details to update product labels. This helps improve Shopping advertisment results and makes it easier to match ads with Google Shopping campaigns.

Another benefit is control. You can choose how often labels update and what rules apply. This helps when prices change, availability updates, or new products are added to the feed. It also helps ensure ads are only active for products that meet your business rules.

 

2) Clarmix

https://blog.clarmix.com/cut-costs-boost-roas-google-shopping

Overview

Using both Google Ads and Google Merchant Center API, Clarmix focuses on performance-based segmentation. It uses product data such as price, availability, product ratings, category, and past outcomes. Labels are created to show which products should be active, paused, or get more budget. It also supports additional attributes and custom logic per business.

Pricing:

Clarmix uses a straightforward and accessible pricing model, starting at $29 per month. Pricing is easy to understand, without complex tiers tied to multiple advertising channels, which makes it well suited for small and mid-size e-commerce teams that want automation without enterprise-level complexity.

It works directly with your Product Feed on Google. It updates product labels inside Google Merchant Center. This helps advertisers improve performance without affecting the base feed file. It is often used with Shopify, Google Sheets, and API backed data feeds.

Clarmix is designed for teams that could benefit from automation without losing clarity. You can see why a product is labeled a certain way. This makes it easier to understand outcomes and explain changes to clients or internal teams. It also reduces manual feed updates over time.

Unlike the other platforms listed, Clarmix focuses exclusively on retail e-commerce and product feed management. It does not aim to cover broader Google Ads use cases such as Search or Display. Instead, it is purpose-built for Google Shopping and Performance Max product segmentation, making it highly specialized for merchants managing large or fast-changing catalogs.

3) Product Hero

https://www.producthero.com/labelizer

Overview

Product Hero Labelizer creates labels based on revenue, cost, and performance. You can label products by margin, sale status, or result type. These labels help select which products to include in Shopping ads and Performance Max campaigns. It also uses and the Google API to automatically assign label to products, with daily updates.

Pricing:

 

Product Hero focuses on product ads. It pulls product details from your feed and Google Ads account. The solution helps make sure that relevant products get budget and visibility. It also helps manage large lists of products across different categories.

The tool is useful for advertisers who want clearer insight into which products actually sell. By labeling products based on value and outcome, it becomes effortless to reduce wasted spend. This helps improve overall performance and makes decisions simpler.

Product Hero is a broader product advertising platform that goes beyond labeling. Alongside Shopping and Performance Max segmentation, it includes bid management, campaign optimization, and reporting features. While it is widely used in e-commerce, the platform addresses multiple advertising use cases related to paid product visibility, analytics, and performance optimization across channels.

 

4) Shopstory

https://www.shopstory.ai/blog/how-to-segment-products-in-your-google-shopping-ads

Overview

Shopstory utilises product data, attributes Google requires, and performance signals to create labels. These labels can reflect value shifts, availability, or product type. It supports updates over time and works with Google Merchant Center. Product labels are automatically assigned via the Google API, with frequent updates (we have not been able to find the exact frequency).

Pricing:

 

Shopstory is often used by ecommerce teams that want simple control over their Shopping feed. It helps list your products correctly and ensure the feed follows Google rules. This enhances ad experience and helps avoid disapprovals.

Shopstory is also helpful for feed health. It helps check product details before ads become active. This includes titles, descriptions, images, and brand data. Keeping these elements correct helps make sure products appear in relevant searches.

Shopstory is a full feed and campaign support tool designed to cover multiple e-commerce workflows. In addition to product labeling, it addresses feed quality, compliance, and optimization needs that apply across Shopping, Performance Max, and other Google surfaces. The platform supports broader merchandising and feed management use cases beyond pure segmentation logic.

 

5) Flowboost

https://library.flowboost.com/scripts/flowboost-performance-labelizer

Overview

Via a script logic, just like Mikes Rhodes' scripts, Flowboost uses a Google Ads script to create performance based labels. These labels can be based on clicks, conversions, conversions value, or time. It works directly inside Google Ads and does not require an external API connection.

Pricing:

Flowboost is useful for teams that aim for full control. The script reads product information from Shopping campaigns and updates labels automatically. It works well for advertisers who already manage feeds manually and require a simple feature to boost performance.

Because it is script based, Flowboost gives flexibility. You can edit the logic, change thresholds, and adapt it to your account structure. This makes it a good fit for advanced users who need custom behavior without a separate service.

Flowboost is part of a wider Google Ads scripting ecosystem. While it is frequently used for Shopping performance labeling, its script-based approach allows it to be adapted for different account types, campaign structures, and non-retail use cases. This makes it suitable for advanced advertisers who manage multiple Google Ads scenarios beyond e-commerce feeds.

 

Why product labeling matters for Google Shopping

Product labels help manage Google Shopping campaigns at scale. They allow advertisers to choose which products run in which workflow. They also help match ads with Google Search intent and boost results over time.

Good segmentation uses clean product information. This includes title, description, brand, image, price, availability, and product attributes. These come from the data feed uploaded to Google Merchant Center.

When labels are updated automatically, it saves time. You do not need to edit the feed file every day. The system updates product information, applies new labels, and helps boost Shopping ads performance.

This matters for businesses selling in the UK or other markets, using Google Shopping, YouTube, and Performance Max. It also helps when running Google Promotions Feed, sales, or product ratings.

Final notes

All the platforms above focus on one main thing. Helping you create a Google Shopping setup that is simpler to manage and easier to scale.

They help ensure your product feed is correct, your labels are relevant, and your ads show the right products at the right time.